Luxury sedan, Equus will be priced at $75,000 and compete with BMW 7 series, Lexus LS460 and Mercedes-Benz S-Class.
It will be 4.6-liter with 375 horsepower.

via [USAtoday]
photo from [autoblog]
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Tags: bmw, BMW 7 series, Equus, hyundai, Hyundai Equus, Lexus, Lexus LS460, Mercedes-Benz, Mercedes-Benz S-Class











[...] Original post by curiBOX : curious what’s in the BOX [...]
Greatings, Can i get a one small photo from your site?
Elcorin
i think the equus is a nice car….but, if the price range similar to the 7 series. no contest. the marketing team at hyundai need to do what toyota and honda did. create a new luxury brand first. Consumers will not buy a “luxury” hyundai. Drop the name hyundai and they have a shot.
yup! people still dont buy lexus over mercedes because of brand issue. i believe hyundai is preparing a luxury brand with equus and maybe genesis, but don’t know when.
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